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      <image:title>ROP Calendar - ROP Beach Run! (10 Miler) - The Purpose.</image:title>
      <image:caption>The purpose for this run is to bring attention to the justice we want to see for Breonna Taylor. Since March 13th, people around the country has demanded the justice be served to the murderers of Breonna Taylor - we are still waiting - and we are still demanding. #roprunforbre</image:caption>
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      <image:title>ROP - When is the next run?</image:title>
      <image:caption>Check out the calendar page to see when and where we are running. The runs vary from shorter 5 K to longer 10 Milers.</image:caption>
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      <image:title>Portfolio - Service Design: Restart After COVID19 - Streamlining the back-end with new procedures.</image:title>
      <image:caption>The former procedure to reopen previously closed monthly accounts was cumbersome for a small team. My solution was to break down the procedure and reconstructed it to a more streamlined flow with minimal entries by associates and more automatic workflow processes.</image:caption>
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      <image:caption>I tailored communication that would not just capture the simplicity of the reopening procedure for peace of mind, but also reflect empathy of the company and its commitment to serve their returning customers.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec588fc25bdfa44638e341f/1596381944224-G4J2K5YD7LGIRAE6Q5XH/Screen+Shot+2020-07-31+at+3.17.47+PM.png</image:loc>
      <image:title>Portfolio - Branding: Arise And Live Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec588fc25bdfa44638e341f/1596381940329-MYBN8ELFUWW8TST2HVW3/Screen+Shot+2020-07-31+at+3.19.19+PM.png</image:loc>
      <image:title>Portfolio - Branding: Arise And Live Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec588fc25bdfa44638e341f/1596382211077-KR6CPWFPP3J50KONFWSG/side+walk+sign.jpg</image:loc>
      <image:title>Portfolio - Branding: Arise And Live Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec588fc25bdfa44638e341f/1596382344675-CDPDQD4TXTWRDB2DWO83/Screen+Shot+2020-07-31+at+3.20.14+PM.png</image:loc>
      <image:title>Portfolio - Branding: Arise And Live Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec588fc25bdfa44638e341f/1597086824859-PJV4GHBVT5K1G9YLWDTN/Annotation+2020-08-10+151232.jpg</image:loc>
      <image:title>Portfolio - Branding: Arise And Live Campaign</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.hectorsperla.com/portfolio/raices</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec588fc25bdfa44638e341f/4abf9ac5-063f-4d5a-aa16-5315ecb05940/Old+Raices+Portfolio.png</image:loc>
      <image:title>Portfolio - Branding: Raices</image:title>
      <image:caption>Old Raices log</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec588fc25bdfa44638e341f/6e8d2707-5373-4edb-94dd-95a65b875bee/ie+-+reception+area.jpeg</image:loc>
      <image:title>Portfolio - Branding: Raices</image:title>
      <image:caption>The client provided photos of their wellness center</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec588fc25bdfa44638e341f/dc6c865b-853a-42ab-90f5-a006a2433cb9/Raices+Pallet.png</image:loc>
      <image:title>Portfolio - Branding: Raices</image:title>
      <image:caption>From color pallets to font styles. We went to work in researching the best way to represent the raices brand that would invoke all the elements of their services.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec588fc25bdfa44638e341f/259aa016-c104-4ec9-99f8-f09292959b9c/Raices+Mood+Board-100.jpg</image:loc>
      <image:title>Portfolio - Branding: Raices</image:title>
      <image:caption>We put together mood boards for our brand presentation to really show the versatility of the color palette and logo across multiple platforms.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec588fc25bdfa44638e341f/1626742193466-H7RSAOO9E6YCVLENTJMQ/Raices+-+Final+logo+iso.png</image:loc>
      <image:title>Portfolio - Branding: Raices - “The color and feel perfectly represents our Raices Wellness Center!”</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec588fc25bdfa44638e341f/1626742433162-ZI64EGUKRK6DZAAOVCYL/Raices+-+Final+logo.png</image:loc>
      <image:title>Portfolio - Branding: Raices - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.hectorsperla.com/portfolio/user-experience-vulnerable-users</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec588fc25bdfa44638e341f/1750703456783-CS4GY4CX3VG5KJ8X94WG/unsplash-image-vVSleEYPSGY.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec588fc25bdfa44638e341f/1750730348053-MJXHP0I2O32U8B1C0X54/unsplash-image-Hb6uWq0i4MI.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec588fc25bdfa44638e341f/1750706663640-QM2D5RE4AUKZHA6QBVFX/unsplash-image-tZc3vjPCk-Q.jpg</image:loc>
    </image:image>
  </url>
</urlset>

